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Assignment 2: Promoting YOU as a Brand

Assignment 2: Promoting YOU as a Brand


Write a four to six (4-6) page paper in which you address the following personal branding questions:

  1. Examine your personal skills:
    • What is your area of expertise?
    • What valuable skills do you have to offer?
    • Where can you improve?
  2. Analyze your career goals:
    • What do you want to accomplish? (e.g., obtain a new job, get a better position in your current company, reinvent yourself, obtain fame, etc.)

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