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Directions

 After reading the course materials, including Mukerjee&n

Directions

 After reading the course materials, including Mukerjee&n

Directions

 After reading the course materials, including Mukerjee  (2016) (a good overview of the factors for competitive advantage!), apply the most relevant two elements of a value chain analysis to an organization of your choice. Justify your choice of elements as to why they are important for that organization.

Describe one or two strategic tactics the organization might try (or already uses) based on the value chain analysis and justify why the tactic is useful as a competitive advantage tool. 

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