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 Financials:   Create the appropriate forecasts and detailed budgets                      for the completed   sections so far. These detailed forecasts    and         budgets           enable the firm and   associated departments    involved   to   see     how   resources   and       marketing   expenditures    will be   allocated   to   each   of   the activities     within     the    marketing     section. In     addition, this   will   also impact the        company’s       scheduling and       operations. 

 Financials:   Create the appropriate forecasts and detailed budgets                      for the completed   sections so far. These detailed forecasts    and         budgets           enable the firm and   associated departments    involved   to   see     how   resources   and       marketing   expenditures    will be   allocated   to   each   of   the activities     within     the    marketing     section. In     addition, this   will   also impact the        company’s       scheduling and       operations. 

Marketing Plan  Project: Phase 3

You are continuing  to develop your marketing plan project for final delivery   in Unit VII. In this  portion of the project, you will be addressing the       financials, forecasting,  budgeting, scheduling, and operations processes for      the company you chose in  Unit III to develop its marketing plan.

If the section added  in Unit IV represented the heart of the marketing plan,   then the section you  will add in this unit represents the guidance on how you    will use the available  environmental and strategic resources to implement and    control the marketing  plan.Now is the time to be specific about how many       products you will sell and  at what price. You will need to determine the costs    associated with those  products. Next, you will need to judge if the product      costs are reasonable and  in line with industry cost averages. Finally, you   are   to analyze and determine  whether your profits are reasonable in   comparison    with  industry averages.

In this assignment,  you will research, analyze, and create the marketing      plan sections described  below.

  •    Financials:   Create the appropriate forecasts and detailed budgets                      for the completed   sections so far. These detailed forecasts    and         budgets           enable the firm and   associated departments    involved   to   see     how   resources   and       marketing   expenditures    will be   allocated   to   each   of   the activities     within     the    marketing     section. In     addition, this   will   also impact the        company’s       scheduling and       operations.

Products can only produce revenue once they and their marketing campaigns are   rolled out. Not  everything should begin on the beginning of the company’s       fiscal year.

Your assignment will  be a minimum of three pages in length. Ensure that you   identify this section  with a heading in your assignment. You should include a    chart showing your budget expenditures, and this can be created using Excel.      There are numerous  videos online to assist you in creating and developing       budget expenditures using  Excel. You may contact the Math Center for       assistance, if needed. Once you have  entered the budget expenditures into       Excel, you can copy the data from Excel and  paste the information into your       Word document under the Financials section of  your marketing plan.

You should reference  at least three sources to support this section of your    marketing plan. Your  sources should be from the CSU Online Library, but you      may  also include outside  sources as well. All sources used, including the      textbook,  must be referenced  and follow APA formatting, and quoted or      paraphrased  material must have  accompanying in-text citations

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