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In this assignment, you will create a television or radio commercial for a retail s

 

In this assignment, you will create a television or radio commercial for a retail s

 

In this assignment, you will create a television or radio commercial for a retail store that uses IoT technology. Select a store, or imagine your own, that will benefit from some of the technologies you’ve learned about. You can use video, audio, or a presentation software (such as PowerPoint or Prezi) to create the commercial. Be sure to cite any resources for images and other content as needed.

Your commercial should:

  • be aimed at a specific target audience
  • fit in a 60-90 second time slot
  • describe the shopping experience customers will have
  • highlight the technology and how it improves on traditional shopping
  • persuade the audience about the appeal of your store
  • address common concerns consumers might have
  • be creative, engaging, and appropriate for a TV audience

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