a. How do social media analytics aid an organization? Give an example of a social media data stream and the type of insight that might be drawn from it.
b. Do you believe sending targeted advertising information to a computer using cookies is objectionable? Why or why not?
c. Private corporate data is often encrypted using a key, which is needed to decrypt the information. Who within the corporation should be responsible for maintaining the "keys" to private information collected about consumers? Is that the same person who should have the keys to employee data?