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Marketing Management

Marketing Management

students will develop a marketing plan for a small business (either real or fictional). group will submit a brief introduction (1-2 pages) for their chosen business points and should include the following sections: 1. Cover Page  2. Executive Summary  3. Target Customers  4. Unique Selling Proposition  5. Pricing and Positioning Strategy  6. Distribution Strategy  7. Promotions Strategy  8. Contingency Plans  The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.

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