How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
- Do you think that the product produced by the chosen by your company, generally are associated with nominal, limited, and extended of consumer’s decision making? Why?
- Under what conditions, if any, would these products be associated with a different form of consumer’s decision making?
- What products generally are associated with brand-loyal decision making and which with repeat-purchase decision making? Do you think that the product of you are the company writing, is it can be associated with brand-loyal decision making?
- Justify your response.