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Principles Of Marketing-W/A # 2 (SLO4-CO1)

Principles Of Marketing-W/A # 2 (SLO4-CO1)

Answer Questions

  1. Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why? 
  2. What is customer relationship management (CRM)? How is it related to big data and artificial intelligence? Provide an example of a company using artificial intelligence. 

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