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Review Questions – COMMUNITY ENGAGEMENT (FALL 2019)

Review Questions – COMMUNITY ENGAGEMENT (FALL 2019)

Review Questions – COMMUNITY ENGAGEMENT (FALL 2019)

1. What do people mean by “white savior” complex? And why is it problematic?

2. Define allyship and privilege, then discuss how they can intersect in efforts to make change.

3. What does it mean to acknowledge the existence of structures of inequality?

4. What is the meaning of intersectionality and how can it be used to tie communities together as allies?

5. What are the three levels of action, which creates the longest-lasting change, and why?

6. Define resilience. What is the critique of an exclusive focus on improving the resilience of a community?

7. What is the idea of reciprocity? Give me an example of how would you engage with a community as a social marketer if you took reciprocity seriously.

8. Define a conscientious oppressor, according to the theory of critical consciousness. Can someone be part of the oppressor on one identity and part of the oppressed on another? If so, give an example.

9. Use one component to each of the three dimensions of Transformative Social Marketing to describe central aspects of what it means to be a social marketer.

10. We showed a Ted Talk that critiqued a social marketing campaign for condoms in the Congo.What was the critique and what was the recommended change? What was our critique of the recommended change?

11. Why is audience segmentation so important to the success of a campaign?

12. Give an example of how Place can affect motivation, ability, and opportunity to engage in a behavior.

13. Define the two types of efficacy in the Extended Parallel Process Model. And give an example of the difference between the two that shows me you understand the difference.

14. What is the primary problem with the majority of fear appeals?

15. Why do extreme fear appeals generally fail to influence the people already engaging in the behavior that social marketers want to stop?

16. Where do notions of efficacy show up in the Diffusion of Innovation? What about the Stages of Change Model?

17. List three things you would make sure to do for your innovation to maximize the rate of adoption and link those things to the factors we listed that speed the rate of adoption.

18. Why is it important to know what stage of change your audience is at?

19. What is the most effective way to produce or increase efficacy?

20. Is there a risk that campaigns intended to increase efficacy can boomerang/hurt chances of change? If so, how?

21. Briefly explain the bystander effect and be able to given an example of a bystander intervention. Why would it be important to include an efficacy component to the intervention?

22. Explain the two conditions that *must be met for a social norms campaign to be considered.

23. What is the primary assumption of Social Comparison Theory and how might it be combined with what we know about diffusion of innovations in a community change project?

24. Give me two examples discussed in class of social marketing campaigns that did not honor the communities with which they worked? What do I mean by that (honoring communities)?

25. I identified five requirements (*musts) for any project/intervention that takes community change seriously. What are they? Be able to give an example of each.

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