Review Questions – COMMUNITY ENGAGEMENT (FALL 2019)
1. What do people mean by “white savior” complex? And why is it problematic?
3. What does it mean to acknowledge the existence of structures of inequality?
4. What is the meaning of intersectionality and how can it be used to tie communities together as allies?
5. What are the three levels of action, which creates the longest-lasting change, and why?
8. Define a conscientious oppressor, according to the theory of critical consciousness. Can someone be part of the oppressor on one identity and part of the oppressed on another? If so, give an example.
10. We showed a Ted Talk that critiqued a social marketing campaign for condoms in the Congo.What was the critique and what was the recommended change? What was our critique of the recommended change?
11. Why is audience segmentation so important to the success of a campaign?
14. What is the primary problem with the majority of fear appeals?
15. Why do extreme fear appeals generally fail to influence the people already engaging in the behavior that social marketers want to stop?
16. Where do notions of efficacy show up in the Diffusion of Innovation? What about the Stages of Change Model?
18. Why is it important to know what stage of change your audience is at?
19. What is the most effective way to produce or increase efficacy?
20. Is there a risk that campaigns intended to increase efficacy can boomerang/hurt chances of change? If so, how?
23. What is the primary assumption of Social Comparison Theory and how might it be combined with what we know about diffusion of innovations in a community change project?
24. Give me two examples discussed in class of social marketing campaigns that did not honor the communities with which they worked? What do I mean by that (honoring communities)?