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Review the “Coastal Medical Center Comprehensive Case Study”

Review the “Coastal Medical Center Comprehensive Case Study”

  1. Review the “Coastal Medical Center Comprehensive Case Study” in the text.
  2. Watch the video Strategy Mapping Overview.
  3. Watch the video Simple Balanced Scorecard / Strategy Map Cascade.
  4. Using the information from your reading, the videos, and Assignment 2.3, create a draft strategy map for CMC.
  5. Explain how the strategy map can be used to communicate strategies, goals, and objectives throughout the organization.

 

 

  1. Read Chapter 7, “Strategic Planning and the Healthcare Business Plan,” in Essentials of Strategic Planning in Healthcare.
  2. Review the “Coastal Medical Center Comprehensive Case Study.
  3. Using the information provided in Chapter 7 and the CMC case study, develop a business plan for CMC’s potential new physical therapy clinic. Use the information provided in Exhibits 7.3, 7.4, and 7.5 as the data for the business plan. Make sure the plan includes the following (See Exhibit 7.1):
    1. Executive Summary
    2. Statement of Purpose
    3. Description of the Business
    4. Financial Data
    5. Alternatives
    6. Recommendation

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