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  1. Write a script for a 30-second radio commercial designed for a single voice.  Read your script allowed and time it to insure the proper length.
  2. The product you are advertising is Chipotle.
  3. As the client, I am requesting an ad that appeals to the audience’s emotions. I DO NOT want an ad that just talks about the features of restaurant or the cost of their menu items. The ad should communicate, on an emotional level, why this business and their products are meaningful to the target audience.
  4. The target audience for this ad is college students, most of which are 18-24 years old.
  5. After you present your script, add a paragraph that summarizes why you chose this particular creative approach.
  6. Upload this script as a Word or .pdf document

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