Goal: Generate ideas that would improve broadcast radio’s ability to improve their ratings in this on-demand media era.
1. Listen to a commercial radio station in Cincinnati for 2 consecutive hours starting at the top of an hour.
- I would like you to listen to one of the following stations: WEBN (102.7 FM), WUBE (105.1 FM), WKRQ (101.9) or WIZF (101.1 FM)
2. Take notes on what you hear including those elements that you like and don’t like.
3. Write a 500-750 word letter addressed to the leadership of this radio station that communicates:
- What you found annoying about this broadcast (be specific)
- What you liked about their broadcast (be specific)
- Programming and promotional ideas you have for this station that will help them grow their audience in this on-demand media era.