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Strategies

Strategies

Select an article from Business Week, Forbes, Wall Street Journal, etc. that you
think describes a strategic initiative for a company that is either pursuing some
type of International strategy (Chapter 7) OR pursuing some type of Corporate
strategy (Chapter 8). Answer these questions below for that company and be
specific. You’re just doing one, not both!

o Identify what specific strategy was selected, supporting your assertion
with detailed information from the relevant chapter and the article.
o Explain whether this was a good or bad move (you MUST select one,
no fence-sitting) using chapter and article information.

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